Therefore it is imperative that companies not only optimize their funnel at all stages but make sure that all the stages connect and work together to maximize the full potential of the funnel. Having a full-funnel marketing strategy – one that is robust at every stage – leads to higher brand recognition, more leads, more conversions, and higher average customer value. If the top-of-funnel strategy is weak, then it will be harder to generate a pool of potential customers in the mid-funnel with the potential to convert. If a brand has a really strong top-of-funnel strategy but fails to nurture potential customers through the mid-funnel, then the number of converted customers will remain low. Post-funnel stage (Retention/Advocacy): Now, the goal is to keep customers happy and satisfied so they continue as customers and even become ambassadors for the brand, recommending it to friends and associates.Ī full-funnel marketing strategy is when all these stages are active and connected so the target audience enjoys a complete, unified, and consistent experience with the brand, throughout their journey from awareness to purchase and beyond.Bottom of the funnel (Conversion/Purchase): This is the later stage of the funnel when the person is persuaded to convert and becomes a customer.They learn more about the product and begin to consider becoming a customer. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |